Event spend, deals and forecasts.
Before, during and after every event.
Event ROI and attribution software: registrations, attendance, spend and Salesforce deals for each event in one view, with an attendance forecast before the event.
What is Event Intelligence?
Your events run on several platforms: ticketing, registration, CRM, ad networks. Each sees only its own slice. EventIQ is the Event Intelligence layer above them: it brings their data together and turns it into confirmed attribution, forecasts, and spend by event and channel.
Built for organizations that run paid events as a business
If you produce revenue-generating events and need to prove their impact, EventIQ is built for you.
Independent Event Organizers
Producers of paid niche conferences, summits, and professional forums.
- Independently produce 1 to 5 revenue-generating events per year
- Generate clear event revenue through ticket sales and paid registration
- Carry meaningful marketing spend and need to understand what converts
- Plan to grow and need the data infrastructure to do it
Event Agencies
Small, mid-sized, and large agencies that produce events as a business.
- Produce conferences, summits, paid business events, and multi-event portfolios
- Manage owned events and client events at the same time
- Handle marketing spend, registration revenue, and sponsor deliverables across projects
- Are directly accountable for event P&L and client ROI reporting
Associations
Professional, industry, healthcare, and trade associations.
- Organize paid conferences, annual meetings, forums, and member events
- Generate revenue through registration fees, tickets, and event sponsorships
- Often operate with complex data spread across multiple platforms
- Need to demonstrate event value to members, boards, and executive leadership
Association Management Companies
Organizations managing multiple associations, chapters, or portfolios.
- Control multiple event calendars and recurring conferences at once
- Manage large budgets across several member communities
- Operate with fragmented data across multiple systems and clients
- Need portfolio-level event intelligence, not just one-event reporting
Quantifiable results.
Finance-ready proof.
Connect your event stack and EventIQ turns scattered data into one finance-ready view of your portfolio, with the source records behind every figure.
Don't just track performance.
Optimize it.
Change a campaign budget in Google Ads, Meta, or LinkedIn from EventIQ. Nothing changes until a person with permission approves it, and every change can be rolled back.
A budget change needs approval and can be rolled back.
What consolidation could give back
Adjust the sliders to match your portfolio. Assumes a 15% efficiency gain and a $75/hour blended labor cost. Want the full breakdown by event type? Use the event ROI calculator.
Walk through these numbers on sample data in a 20-minute demo.
Connect. Attribute. Forecast. Decide.
Connect once. Nothing changes without your approval.
Link your supported registration, CRM, marketing, and advertising platforms in one setup. Every record keeps the platform it came from, and the only thing EventIQ writes back is a change you approve.
- Sync every 15 minutes to 6 hours by default, configurable per source
- Registrations and attendance kept as separate records
- Data arrives by scheduled sync, not manual export
- Other platforms with an API connected on request
- Secure, encrypted data transmission
Tie each event to its campaign and reported results.
Each event links to its Salesforce campaign through a relationship you confirm, so the deals, stages, and close dates behind an event are the ones your CRM already holds. Campaign linking is available for Salesforce today. Marketing spend is entered by your team or imported from a CSV, by event and channel.
- One confirmed event-to-campaign link per event
- Spend by event and channel, recording who made each change
- Attendees matched to CRM contacts by exact email
See the forecast before the event.
The attendance forecast fits a registration curve to the event's own sign-up pace, once there are about two weeks of data. Closed deals and open pipeline stay apart by stage, and a check flags a drop in registration pace.
- Forecast in the Event Dashboard and the Portfolio Dashboard
- Closed deals and open pipeline shown separately, by stage
- Checks for a registration slowdown run on demand
Decide, with the math in front of you.
EventIQ calculates and flags. You decide and stay accountable: a budget change reaches the ad platform only after a person approves it, it can be rolled back, and every spend edit records who made it.
- Contacts matched by exact email, with the result on every record
- Every figure traces back to the source record it came from
- Registrations, spend, and deals for each event in one view
Cvent
Salesforce
Google Ads
HubSpot
Connect your event tech stack
EventIQ connects to the registration, CRM, marketing, and advertising tools you already use. No rip-and-replace.
Event Platforms
Cvent, Zoom, Swapcard
CRM & Sales
Salesforce, HubSpot, GoHighLevel
Marketing
Google Ads, Meta Ads, LinkedIn Ads, Mailchimp
Analytics
Google Analytics
Don't see your platform? Platforms with an API outside this list, including custom CRMs and event databases, are connected on request. Ask us about yours.
Request IntegrationOne platform. Seven ways it earns its place.
What the Event Intelligence layer does once it sits on top of your stack: seven capabilities in one place, instead of separate dashboards and spreadsheets.
Portfolio Dashboard
Registrations, attendance, marketing spend, and Salesforce deals for every event, in one view. See where to invest the next dollar.
Every event, one viewConfirmed Attribution
See which events sit behind pipeline and revenue through an event-to-campaign link you confirm, not a last-click guess.
Not last-clickDemand Forecasting
See the attendance forecast before the event, fitted to the event's own registration pace.
Before the eventSponsor Intelligence
Swapcard booth visits, session views, survey answers, and questions arrive as records per participant, matched to CRM contacts by exact email.
Prove sponsor valueCustomer Segments
Attendees matched to CRM contacts by exact email. Every record keeps its result: matched, unmatched, or no email.
Exact email matchReports
Report templates for a single event, a quarter, or the whole portfolio, exported to Excel or CSV.
Excel and CSV exportConnectors
12 encrypted integrations across event platforms, CRM and marketing tools. Other platforms with an API are connected on request.
12 integrationsWhy existing platforms fall short
Event platforms run events, and each sees only its own data. EventIQ is a neutral Event Intelligence layer above all of them.
Event Management Platforms
- Can only see their own platform data
- Historical reporting only, no predictions
- No cross-platform aggregation
- Cannot connect events to revenue
- No clear next step
EventIQ Intelligence Layer
- Event records, spend, and deals in one view as they sync
- Aggregates data across 12 supported platforms
- Attendance forecast visible before the event
- Connects events to pipeline & revenue
- Cross-platform intelligence
- Source, timestamp, and raw platform response on every record
Know what is coming,
in time to change it.
Stop reacting to problems. EventIQ shows an attendance forecast before the event and checks for a drop in registration pace, attendance against target, and capacity, while you can still act.
- Attendance forecast before the event, fitted to the event's own sign-up pace once there are about two weeks of data
- Risk checks across registration pace, capacity, and sponsor pipeline
- Closed deals and open pipeline shown separately, by stage
Why we built EventIQ
After years producing events, Anastasiia kept seeing the same problem: organizations spent heavily on events and could not show what those events returned.
We built EventIQ so event teams can answer that question with numbers.
Anastasiia Malkina
Founder & CEO
10+ years inside international events, from technology conferences in Dubai and Singapore to city-scale programs with 100,000+ visitors. She built attribution and forecasting models by hand while running multimillion-dollar media budgets, and every time she answered to executives who wanted proof. EventIQ is the system she never had.
Leopold O'Donnell
Co-founder & CTO
30+ years at the intersection of technology and business, including two exits and engineering teams that grew from five people to more than 150. He has served as CTO, chief architect, and product leader, shipping systems used by millions and matching records at the scale of billions. At EventIQ he builds the layer that connects to each platform and keeps every record checkable.
Built to be trusted
Frequently Asked Questions
Event management platforms handle logistics (registration, venues, ticketing). EventIQ is the intelligence layer that sits above them, bringing registrations, attendance, spend, and deals from your connected platforms into one view, with an attendance forecast before the event. We integrate with platforms like Cvent, Zoom, and Swapcard and don't replace them.
We connect to 12 platforms, among them event platforms (Cvent, Zoom, Swapcard), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing (Google Ads, Meta Ads, LinkedIn Ads, Mailchimp), and analytics (Google Analytics). What arrives differs by platform, so ask us on a demo which records your stack brings in. Other platforms with an API are connected on request.
It depends on which platforms you connect and how their data is set up, so we estimate it on the demo, before you start. A source that needs a new connector built takes longer, and we'll say so up front.
Yes. Security controls are aligned with SOC 2 practices: AES-256 encryption, data isolated per customer, and role-based access. Your data is never shared with third parties.
You do. The data you connect remains yours. EventIQ never sells it or shares it with third parties, and you can disconnect a source or request deletion at any time.
Independent event organizers, event agencies, associations, and association management companies that run paid events and need to prove their return.
One requirement: a registration platform EventIQ can read from. Today that is Cvent; Zoom and Swapcard add attendance and session records. If registrations live in a spreadsheet or a free form, there is nothing to connect yet.
We share pricing on a demo so we can match it to your portfolio.
Book a demo
A 20-minute demo on sample data. No slides.