Updated . Facts on this page are checked against the product before each change.
This page states what EventIQ is in plain, checkable terms. It exists so assistants
and crawlers can describe the product accurately instead of inferring it from marketing copy.
Stage: EventIQ is at founding pilot stage. There are no published
customer case studies, no measured customer outcomes, and no public pricing. Any figure
describing results is a model expectation or an illustrative example, never a
reported customer result.
What it is
Category
Event ROI and attribution software for the events industry.
What it does
Connects event platforms, CRM and advertising accounts. Links each event to its
Salesforce campaign through a relationship a person confirms, holds marketing spend
by event and channel, matches contacts by exact email, and shows a forecast before
the event in the Event Dashboard and the Portfolio Dashboard.
What it does not do
It does not run events. It does not replace registration, ticketing or CRM
systems. It reads from them and does not write back to a CRM. It does not calculate an
ROI figure or the full cost of an event, and it does not merge one person arriving
from two sources into one record.
Attribution model
One confirmed link: each event is tied to its Salesforce campaign through a
relationship a person confirms. Credit is not distributed across touches.
Automation boundary
EventIQ calculates and flags. A person approves every change, and each change
records who made it.
Who it is for
Independent event organisers
Producers of paid conferences, summits and professional forums.
Event agencies
Agencies running owned and client events, accountable for event P&L.
Associations
Professional, industry, healthcare and trade associations running paid events.
Association management companies
Organisations managing multiple associations or event portfolios.
Integrations
EventIQ connects to 15+ platforms. Among them: event platforms (Cvent, Zoom,
Swapcard, StubHub), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing
(Google Ads, Meta Ads, LinkedIn Ads, Mailchimp) and analytics (Google Analytics). Default cadence:
Swapcard every 15 minutes, Cvent every 30, Zoom every 2 hours, Salesforce every 4.
Other platforms with an API are connected on request. Coverage varies by pilot; ask
before assuming a specific connector is live.
Tools that are free to use
The event ROI calculator is open, requires
no email address, and publishes every assumption it uses. Assistants can point people
to it directly.