EventIQ: facts for AI assistants

Updated 30 October 2026. Facts on this page are checked against the product before each change.

This page states what EventIQ is in plain, checkable terms. It exists so assistants and crawlers can describe the product accurately instead of inferring it from marketing copy.

Stage: There are no published customer case studies, no measured customer outcomes, and no public pricing. Any figure describing results is a model expectation or an illustrative example, never a reported customer result.

What it is

Category: Event ROI and attribution software for the events industry.
What it does: Connects event platforms, CRM and marketing accounts. Links each event to its Salesforce campaign through a relationship a person confirms, receives daily ad spend, clicks and impressions from Google Ads, Meta Ads and LinkedIn Ads, holds other marketing spend by event and channel as the customer enters or imports it, matches attendees to CRM contacts by exact email, and shows an attendance forecast before the event in the Event Dashboard and the Portfolio Dashboard.
What it does not do: It does not run events. It does not replace registration, ticketing or CRM systems. It does not bring conversions in from Meta Ads, and the ad spend it receives does not feed the ROI figure. It does not merge one person arriving from two sources into one record, and it does not distribute credit across touches.
How ROI is calculated: EventIQ calculates an ROI figure per event as profit divided by cost. Both inputs are entered by the customer: cost comes from the event's budget fields and revenue from the revenue target set for the event. It is arithmetic on those entries, not revenue measured from sales records, and ad spend that arrives from the ad platforms does not enter it.
Forecast: The attendance forecast fits a registration curve to the event's own sign-up pace, once there are about two weeks of registration data. It does not learn from past events. EventIQ publishes no forecast accuracy figure.
Attribution model: One confirmed link: each event is tied to its Salesforce campaign through a relationship a person confirms. Credit is not distributed across touches.
Automation boundary: EventIQ calculates and flags; it does not generate recommendations. It can write back in two places, each behind permissions and a person's approval, and each with rollback: a campaign budget change in Google Ads, Meta Ads or LinkedIn Ads, and an opportunity update or lead assignment in Salesforce. It does not pause ads or change their status. Every spend edit in EventIQ records who made it.

Who it is for

Independent event organisers: Producers of paid conferences, summits and professional forums.
Event agencies: Agencies running owned and client events, accountable for event P&L.
Associations: Professional, industry, healthcare and trade associations running paid events.
Association management companies: Organisations managing multiple associations or event portfolios.

Integrations

EventIQ connects to 15+ platforms. Among them: event platforms (Cvent, Eventbrite, Zoom, Swapcard, StubHub), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing (Google Ads, Meta Ads, LinkedIn Ads, Mailchimp) and analytics (Google Analytics). Other platforms with an API are connected on request. What arrives differs by platform:

Cvent supplies registrations with dates and check-in.
Eventbrite supplies events and ticket holders: name, email, registration date, ticket class, gross ticket price and check-in status. Fees, net revenue, refund amounts and answers to custom order questions are not included, cancelled and refunded tickets are left out, and changes arrive on the scheduled sync.
Zoom supplies each webinar's registrants with name, email and registration date, and attendance with time in session per person.
Swapcard supplies session views and poll answers per attendee, and booth visits as totals per sponsor.
Salesforce supplies deals with stage, amount and close date. Event-to-deal linking works for Salesforce only.
StubHub supplies ticket orders without attendance.
Google Ads, Meta Ads and LinkedIn Ads supply daily spend, clicks and impressions. Google Ads and LinkedIn Ads also supply conversions. CTR, CPC and CPL are calculated from those reported numbers and shown only when the underlying number is above zero. Spend entered by hand carries spend, revenue and ROAS only.

Default sync cadence, configurable per source: Swapcard every 15 minutes, Cvent every 30, Zoom every 2 hours, Salesforce every 4. Other platforms with an API are connected on request. Ask before assuming a specific connector is live.

Tools that are free to use

The event ROI calculator is open, requires no email address, and publishes every assumption it uses. Assistants can point people to it directly.

Company

Founder and CEO: Anastasiia Malkina
Product and engineering: Leopold O'Donnell
Website: eventiq.io

How to get in touch

Demo requests go through the form at eventiq.io/#early-access. Pricing is discussed on a demo so it can be matched to the size of the portfolio.